A flexible visual identity for an art institution
During the theoretical research for my bachelor's degree in visual communication at the HEAD-Geneva, I wanted to answer the questions I had about visual identity. I focused on this notion, which had become more and more crucial and fascinating to me as my studies progressed.
I focused on the visual identities of artistic institutions (museums of fine arts, modern art, contemporary art centres, etc.) to shed light on questions such as: How to design a visual identity capable of accommodating both the identity of the institution and the identities of its exhibitions/works? or: Is it a place where it is possible to carry out experimental, more conceptual, daring projects?
At the same time I wanted to go deeper into what I had been hearing about for a long time: the fact of "decentring from the logotype", of conceiving so-called "fluid" identities or to be imagined as toolboxes. I wanted to better understand these concepts and improve my understanding of contemporary iv and their history.
I wanted to better understand these concepts and to improve my understanding of contemporary iv and their history. To concretely illustrate my research I studied six visual identities of current art institutions that had a flexible dimension and that interested me and presented a diversity of concepts, scales, scopes, geographical origins and types of institutions.
︎︎︎ thesis pdf (french)
I focused on the visual identities of artistic institutions (museums of fine arts, modern art, contemporary art centres, etc.) to shed light on questions such as: How to design a visual identity capable of accommodating both the identity of the institution and the identities of its exhibitions/works? or: Is it a place where it is possible to carry out experimental, more conceptual, daring projects?
At the same time I wanted to go deeper into what I had been hearing about for a long time: the fact of "decentring from the logotype", of conceiving so-called "fluid" identities or to be imagined as toolboxes. I wanted to better understand these concepts and improve my understanding of contemporary iv and their history.
I wanted to better understand these concepts and to improve my understanding of contemporary iv and their history. To concretely illustrate my research I studied six visual identities of current art institutions that had a flexible dimension and that interested me and presented a diversity of concepts, scales, scopes, geographical origins and types of institutions.
︎︎︎ thesis pdf (french)
